While I love stepping onto a set and directing the magic, there's another kind of thrill: when a director gets to orchestrate the campaign's ideas from their nascent spark.
Being a director, I'm used to shaping a vision. But every now and then, the scene calls for me to step back to the drawing board and lead the campaign's ideation from square one.
the journey
Client | True Diamond
Their ask: Social media films.
My vision: Films celebrating the women who are the true diamonds.
But sometimes, a director gets to dive into the ideation phase of a campaign...
Look, while I absolutely love bringing other agencies' brilliant scripts to life, there's a unique thrill when a client hands me a blank slate and says, "Go wild." My answer? "Challenge accepted!"
This page is all about those projects where I got to dive in from the very first spark of an idea, cooking up the entire concept and script from scratch. With amazing crews and incredible client collaboration, we turned "what ifs" into "holy cow, that's cool!"
These films aren't just about the final product; they're about pushing boundaries, stepping out of the comfort zone, and enjoying the ride. My hope is that by sharing these behind-the-scenes stories, you'll see why the artist's vision is as crucial as the art itself.
TVCs | Just a few, they said.
client demand :
big range of products | few films
my take
